The deal with google

There is a backlog of things to blog about, but this needs to be done RIGHT NOW. Purchased Principles of Management, the book by Philip Kotler and Gary Armstrong, that my Marketing prof has been advocating.
Now, I had a chat with this Marketing prof, and he wouldn't believe that googl'es search relevency was going down and people were shifting from that search engines to other ones. Type in almost anything, and you are bound to come up with some irrelevent porn, the first hit being the correspinding wiki, and the rest being absolute bullshit.
There are many people on this goddamned planet who would worship google, as they seem to think it is the godsent tool for instant school projects and DivX quality hot american girl on girl action.
Fact of the matter is that the Yahoo!, AltaVista and even Ask Jeeves engines are doing a better Job. People might not believe this, but bloggers, try this out. Go to google, and type in words from your previous blogs. You get nada, zilch. Do the same thing in Yahoo! and your blog shows up. What's more, blogspot.com is a service started by google, the company, in fact, started the whole blogging trend (I might add people in India are finally joining the bandwagon, thought it would happen much earlier, but its going on all around me now).
Now Kotler happens to be one of the google worshippers, and the bastard is mistaken. It is not the better ad placement, (the ones at other engines are as good, if not less intrusive to the individual's privacy), but the simple fact that the google search page is not a portal and a simple engine.

When you go to google, you see this:


Nothing to distract you, everything is laid down plain and simple. A striking difference to the yahoo! Portal



The preference is obvious. If Yahoo! just changes the main page to something like Google's, resulting in something similiar to this:



Then, they've had it baby. Seriously, doing something as simple as this will change a lot.

Now, imagine the google.com page to be like this:



Wouldn't this change things?
Its a fully done up google portal, click on the pic, it enlarges. Just don't zoom in, then it becomes kind of obvious because of the mismatch in the different fontsize.

Google is NOT Technologically superior. They might have a deeper crawl, but everyone's getting there, that it really does not make a difference now. All Search engines show up as good hits for the normal searches as does google, and in the more obscure searches, the other engines are more relevent, and there is the fact that Yahoo! crawls google's blogger, when google itself does not.

Google may appear to have a better algorithm to throw up hits - I don't know, but here is a deal, if a less complicated one works as good, is it really worse only because its simpler?
For exammple, Google may look at the number of hits, the number of times the word appears in the page, the proximity of one keyword to another, the number of links to the page from other sites with the key word and even the number of times in the net the key word is hyperlinked to the particular page to decide its pagerank, and hence the order in which pages show up when you search.
Yahoo, on the other hand, may simply (it does NOT do this, this can be a simple idea implemented in all search engines, this is in fact a suggestion) decide the order based on how many times the page is linked to in message boards with the particular keyword. A pretty simple way to ensure that humans are unknowingly a part of the relevency calculation. This is just an illustration, Yahoo! may simply take into consideration the number of hits a day, and still throw up pages in the same order as google.

People are suffering from the inertia of the google boom. It has been the best for a long time, but already, Yahoo! is clearly the better one because of the blog indexing, if not for anything else. Also, the relevency is higher, only those who search in both Yahoo! and Google simultaneously will understand this.

Point being: Google is no longer the best search engine around. Face it.