Imagine, a child speaking on screen "taste mein best, mummy or everest." (Does not have the same effect, but loosely translated to "the best in taste - mummy and everest")
Put your mind in the gutter and go through that again.
Keep your mind in the gutter, and go through these "cadbury's bytes" ads.
There was another version, which I could not find, where there is a school going girl and a boy in a boat, and the same gesture takes place. That, I remember, was after the DPS MMS scandal put everyone's minds in the gutter.
The point is, as rediculous as it may seem, is it valid to ask if the agencies are doing this purposely?
One more or less reliable viewpoint from a prof is yes, when lifeboy's big purplish (and she claims, phallic) soap came on screen with a big muscular guy in the shower going "sach much, bada hai" (Really, it's big).
Now soap may be sold only in rectangular boxes, because being a cheap commodity, the excess cost of complex packaging wouldn't really justify the allure of a changed shape... so the packaging is a low cost rectangle, witch, of course, a soap that fills it up to the full so that the customer does not feel he has been ripped off of some soap which could have filled the empty space.
Don't really know which side I am arguing on anymore, but the the world gets pretty damn interesting once you put your mind in the gutter.
1 comment:
hmmmmm yourself
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