For most people, Google is the only thing that makes sense of the chaotic mishmash of information that the internet is. Innovations like the page rank system, a simple and minimalistic search interface, and a high speed of search returns ensured that people kept coming back. The search engine receives the most number of hits per day for any website in the world, and "google" is a dictionary recognized verb. Despite serious privacy concerns and various allegations of improper trade practices, Google has consistently been the market leader in the segment. However, this was not always the case. There was a time when chatting activity on MSN networks had reached such heights that Parent Teacher Associations across America and Europe had called for various bans and restrictions. MSN was the harbinger of the social networking era, with extensive participation across its forums. The biggest drawback with hotmail was how stingy they were with the amount of space they gave out in the inbox. For this reason, Yahoo! was the preferred e-mail service provider of choice for many, and the avatars had their fifteen minutes of fame. This was, however, before gmail came along.
One GB of space, that was four times more than what anyone else was offering around that time. You had to get an invite, which were so precious that people were offering money, limbs and souls on e-bay to get one. Everyone who had access to the internet wanted one, and eventually, everyone had a gmail id. What was really surprising was the ease at which gmail developers introduced innovations that caught on. Using labels instead of folders, a chat interface over the e-mail interface, and the grouping together of sent and replied e-mails were all simple but effective ideas. In a span of a couple of years, it became easy to guess anyone's e-mail id, because most started following the firstname.lastname@gmail format which spread like wildfire.
In the year 2002, Google spotted great potential in blogger and bought them out. Blogging created a whole knew platform for expression. Blogging introduced a new model for keeping a website continuously updated. Its influence on popular culture cannot be discounted, the band All American Rejects made a music video out of blog entries on postsecret.com, the scandalous love lives of America’s Capital city were catalogued in washingtonienne, and in India Gaurav Sabhnis had to resign from IBM after IIPM threatened to burn IBM laptops over Sabhnis’ posts on false claims by IIPM. In authoritarian countries like China and Singapore, blogs were – and still are the only medium for expression of discontent by the general public. To tell the truth, the amount of bloggers out there has actually reduced, and there are a lot of abandoned blogs, but blogger was responsible for the onset of photoblogging, podcasting, and vlogging, which were the early precursors of something that would change the landscape of the audiovisual media.
Every minute, ten hours of video are uploaded on YouTube. Everyone from Street Musicians to amateur short film makers get a worldwide audience. Uploading videos and streaming the content onto the computers of visitors was a complicated process before YouTube came along, and now anyone can do it. Additionally, pasting simple blocks of HTML coding allows the videos to be shared on blogs, social networking sites and almost any website.
"Google dictates almost everything I do online” said a friend of mine “As soon as I log on, I check orkut and gmail, then head over to youtube and spend some time there. If I want to surf, google is my starting point.” This increasing dependence on the search engine, and their apparent monopoly in the market has led to a lot of concerns. “If google takes over the world,” said the same friend “it would be pretty convenient actually.” While internet users in India may seem dependant on the search engine, there is still plenty of scope for getting more involved. For one, the number of search results for products and services in the local area are not nearly as prolific as they are in the Americas or Europe. Google is only a search engine, and there is only so much it can do with a very limited number of business houses and corporations having an online presence. The Yellow Pages is still the best place to go to if you want to buy something like say – spray paint. Another aspect is that newspapers and television are still the primary sources of news and entertainment. While many publishing houses do put their reports online, there are no independent news agencies working on specific beats or watching particular areas of interest as yet. Additionally, the bandwidth constraints of most Indian connections make it a tedious process to load videos and only the best of the best, handpicked by the grapevine get watched.
There is a flipside as well, with a lot of parents being uncomfortable about the boisterous nightlife that underage teenagers on orkut enjoy, cookies that never expire, tracking search behavior across many sessions, and privacy concerns about google’s revenue generating baby, ad-sense. Google’s co-founder Sergey Brin has a simple answer, “Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.”
What to look forward to?
* A desktop widget that lets you know if your local vendor just got a fresh stock of apus
* Sangli farmers selling secondhand tractors on e-bay
* Independent opinions on things like the n-deal or the stock markets on online news channels that have no affiliations with publishing houses or their advertisers
* More active online forums and discussion groups with a lot more offliners
Stuff I post. It is a stream, sometimes conscious, sometimes subconscious and sometimes unconscious.
Tuesday, August 05, 2008
Monday, July 28, 2008
Sunday, July 27, 2008
How to make kids
This is long before the days of IVF, cloning, artificial insemination and test tube babies... ok maybe not test tube babies.. but the problems faced by many childless parents in the Mahabharat is the same faced now... only the way the story is packaged is really interesting. So if Kunti goes and asks a sage "how to make kids?" the sage gives her a "mantra" instead of explaining the ins and outs of the standard procedure. This way, you can tell the story to little kids.
A sage who indulges in meditation, or tapas, explores the universe through the inner eye and has no care or concern for the "real" world. This was an idea that a sage called Vishwamitra took to heart, and no worldly pleasures could distract him from his tapasya. Now the king of the Gods, Indra, felt a little insecure and tempted Vishwamitra with many heavenly beauties and suchlike. They were all unsuccessful till Menaka managed to seduce him and bore him a son - Dushyanta. Vishwamitra said the whole affair was a ploy, and pretended he had nothing to do with his son, who was orphaned and brought up in a hermitage. He grew up to marry Shakuntala, and the story of India begins with their son, Bharat. Bharat was a little unlucky, the sages then had not progressed in their tapas enough to help him out, or he did not seek divine help; either way, he did not have a son to hand over his kingdom to. It is unclear that if he ever had a wife, but even if he did, women in those days were considered non living things if they could not conceive. Bharat did a bright thing, went right ahead and held the first general elections in India, and established India as a democracy. The elected "king" was Shantanu. Shantanu had his own share of problems in the child-bearing department. Conception was not a problem, but the problem was his wife, who killed every child he got. He protested when she was about to do this for the seventh time, and Bhishma was allowed to live, while his wife, Ganga, left him. The story may be similar to that of Krishna, only he was the eighth. Shantanu, now single, fell for the charms of Satyavati, a fisherman's daughter while out on a hunting expedition. Satyavati agreed to marry him as long as her son got to be the king instead of Bhishma, and Bhishma, being the good son that he was, took an oath never to marry so that his father could have a wife. Out of their union were born Chitrangadha and Vichitravirya. Bhishma, being the good half-brother that he was, took up the responsibility of getting the two married, and kidnapped three wives for them, Amba, Ambika and Ambalika. Amba wanted to marry Bhishma, because, after all, he had won her over. Bhishma told her of his promise, she yelled at him for ruining her chances of getting a good groom, and went her way. The remaining two settled down with Bhishma's half-brothers but both the half-brothers died before they made babies. Enter the sage Vyasa, who begets children with their wives by virtue of being a sage. Dritarashtra and Pandu, are born as the official sons of Chitrangadha and Vichitravirya, are the heirs to the throne, but are fathered by Vyasa. Enter Kunti, a little girl who gets celestial sex education and through "means unknown" conceives Karna, get's shit scared, lets the baby float down a river and for all practical purposes, retains her virginity. Then she gets married to Pandu, and conceives three more children for him - that aren't really his. Dharmaraja is Yama's son, Arjun is Indra's son, Bhima is Vayu's son. How Kunti manages this is anyone's guess, but little kiddies in India are told that she does this using a mantra. She teaches the 'mantra' to Pandu's second wife, Madri, who also, through means unknown conceives Nakul and Sahadev who are the children of lesser Gods in the hevenly hierarchy. Dritarashtra, and his wife Gandhari, meanwhile have birth complications of their own. Vyasa, who has progressed the field of genetics since the days of Bharat, puts their fertilized embryos in pots, and conceives a hundred children for them. That is the beginning for the mahabharat, and a catalogue of how to beget.
A sage who indulges in meditation, or tapas, explores the universe through the inner eye and has no care or concern for the "real" world. This was an idea that a sage called Vishwamitra took to heart, and no worldly pleasures could distract him from his tapasya. Now the king of the Gods, Indra, felt a little insecure and tempted Vishwamitra with many heavenly beauties and suchlike. They were all unsuccessful till Menaka managed to seduce him and bore him a son - Dushyanta. Vishwamitra said the whole affair was a ploy, and pretended he had nothing to do with his son, who was orphaned and brought up in a hermitage. He grew up to marry Shakuntala, and the story of India begins with their son, Bharat. Bharat was a little unlucky, the sages then had not progressed in their tapas enough to help him out, or he did not seek divine help; either way, he did not have a son to hand over his kingdom to. It is unclear that if he ever had a wife, but even if he did, women in those days were considered non living things if they could not conceive. Bharat did a bright thing, went right ahead and held the first general elections in India, and established India as a democracy. The elected "king" was Shantanu. Shantanu had his own share of problems in the child-bearing department. Conception was not a problem, but the problem was his wife, who killed every child he got. He protested when she was about to do this for the seventh time, and Bhishma was allowed to live, while his wife, Ganga, left him. The story may be similar to that of Krishna, only he was the eighth. Shantanu, now single, fell for the charms of Satyavati, a fisherman's daughter while out on a hunting expedition. Satyavati agreed to marry him as long as her son got to be the king instead of Bhishma, and Bhishma, being the good son that he was, took an oath never to marry so that his father could have a wife. Out of their union were born Chitrangadha and Vichitravirya. Bhishma, being the good half-brother that he was, took up the responsibility of getting the two married, and kidnapped three wives for them, Amba, Ambika and Ambalika. Amba wanted to marry Bhishma, because, after all, he had won her over. Bhishma told her of his promise, she yelled at him for ruining her chances of getting a good groom, and went her way. The remaining two settled down with Bhishma's half-brothers but both the half-brothers died before they made babies. Enter the sage Vyasa, who begets children with their wives by virtue of being a sage. Dritarashtra and Pandu, are born as the official sons of Chitrangadha and Vichitravirya, are the heirs to the throne, but are fathered by Vyasa. Enter Kunti, a little girl who gets celestial sex education and through "means unknown" conceives Karna, get's shit scared, lets the baby float down a river and for all practical purposes, retains her virginity. Then she gets married to Pandu, and conceives three more children for him - that aren't really his. Dharmaraja is Yama's son, Arjun is Indra's son, Bhima is Vayu's son. How Kunti manages this is anyone's guess, but little kiddies in India are told that she does this using a mantra. She teaches the 'mantra' to Pandu's second wife, Madri, who also, through means unknown conceives Nakul and Sahadev who are the children of lesser Gods in the hevenly hierarchy. Dritarashtra, and his wife Gandhari, meanwhile have birth complications of their own. Vyasa, who has progressed the field of genetics since the days of Bharat, puts their fertilized embryos in pots, and conceives a hundred children for them. That is the beginning for the mahabharat, and a catalogue of how to beget.
Sunday, July 20, 2008

Cities are really interesting things - like little pockmarks. A fraction of the world's surface is covered by progressive, stinking, overpopulated and globalised urban areas, but a stone's throw away, the earth still appears to hold its own - being old fashionably large and infinite. the people here, are not what you would call normal. One man's occupation is to poach wild boars, with unlicensed arms, and ammunition that comes for fifty bucks (roughly a dollar). You buy the bullets, he kills the boar, both of you eat. The villagers barely tolerate the police, have no clue what the government is upto. No one has heard of the nuclear deal here, they'd rather talk about - seriously - the weather. A water pump is the most complicated piece of machinary, and the entire village runs on solar power - which is possible because hardly anyone uses lightbulbs. Many men have mobile phones - but they keep it on a shelf, and use it like a landline, because their dhotis don't have pockets.
Saturday, July 12, 2008
Anguish Languish
The premise is pretty simple, English words lack meaning so much, that it does not matter which words you use where. So, without further ado, floor pinting, coat yurt files on network brotherhood. Laser pint, formal sixty pisses. No, contry poplar beefs, I ham note hide. Note ever a beetle tit. Door youth gate it? A date vile come, wherever one tips lick diss. Gate it? Mite seam petty handsome, goal whore say jet crow mate laser print. Hello yawn. Dope belt me on passage, his artillary had planks to wreck up on a mountain. Still, hipyards jacks make hippies happy. Here, they want a mouthful. Lick on there spritle to swallow kink.
Chorus.
Chorus.
Friday, July 04, 2008
Tuesday, July 01, 2008
Job Hunting
It happens to be the time of my life when I am supposed to go out into the world and find myself a job. In this day and age, the easiest way to bag a job is to go online... at least that is what a bunch of friends suggested. The online portals doing the rounds hereabouts (in Mumbai) are timesjobs.com, monster.com and shine.com. A little background here is necessary, I am a graduate... the course was BMM, thats Bachelor of Mass Media for the uninitiated, with a specialisation in journalism. I am therefore not suitable for a job in the IT/Telecom/Banking - Finance/BPO or Hospitality industries, and these sectors have the lion's share of openings. The timesjobs portal, belonging to the times group, went overboard with the advertising as usual. The only remotely suitable media job was with a theatre, and not exactly being spoilt with choice, I clicked on 'army placement agency' to see if I would be any good in the army. Turns out the link was for employers to take people OUT of the army, and into their businesses. For what purpose, I did not bother to find out. Monster.com has the stereotypical monster mascot, green with purple and black hair, a yellow nose that is like an inside out funnel, and a mouthful of teeth. This monster, according to their ads in television, appears magically and puts you in a suitable workplace. I'll give them credit for being the best made site out of the three I happened to scope out, with also the most jobs available. Here, I really was spoilt for choice, but the credentials of the potential employers was pretty dubious. For example, I was perfectly suitable for the post of a sub editor at "key 2 job consulting pvt ltd" only they were looking for "editors with a Journalism/media background having a flare for English". Shine.com claims to get a perfect job "match" for you, a bit rich considering they categorised media along with fashion, entertainment and art. Let's just say there are things rarer than rain in the Sahara.
This is not to say I went to a lot of efforts to find a job, the next step I took was to send my resume to a couple of places. Four days passed, with no replies, and I was discussing the matter over with a friend, who pointed out a very relevant point - that it would be easier to find a job if I had a contact.
I did find a contact... from a friend. It was this guy who made a living killing ants. Now if I were to work for him, my job profile would be to bring ants to him, or if they were too massive to be transported or in large quantities, I would have to bring him to the ants. Finding the ants, would have been my primary engagement, but he would kill the ants, because that was - is his job. Animal rights activists need not worry, because there is always a stock of breeding queen ants kept to ensure (1) that ants don't become extinct and (2) that there are always enough ants to kill. The species of the ants does not matter, it is only the quantity that generated the profits. The man who kills ants for a living respects his occupation, and does not torture the ants unduly, like cutting off the legs and watching them struggle, despite the pleasure of such engagements. The actual killing itself is accomplished in one swift squish, and he has so much experience that the last ant that he squished and did not die was in the year 1983. He is one of the select few to be awarded a super jet black belt sigma six rating, along with the dabbawallahs and Jesus Christ.
The long and short of it - I really am jobless.
This is not to say I went to a lot of efforts to find a job, the next step I took was to send my resume to a couple of places. Four days passed, with no replies, and I was discussing the matter over with a friend, who pointed out a very relevant point - that it would be easier to find a job if I had a contact.
I did find a contact... from a friend. It was this guy who made a living killing ants. Now if I were to work for him, my job profile would be to bring ants to him, or if they were too massive to be transported or in large quantities, I would have to bring him to the ants. Finding the ants, would have been my primary engagement, but he would kill the ants, because that was - is his job. Animal rights activists need not worry, because there is always a stock of breeding queen ants kept to ensure (1) that ants don't become extinct and (2) that there are always enough ants to kill. The species of the ants does not matter, it is only the quantity that generated the profits. The man who kills ants for a living respects his occupation, and does not torture the ants unduly, like cutting off the legs and watching them struggle, despite the pleasure of such engagements. The actual killing itself is accomplished in one swift squish, and he has so much experience that the last ant that he squished and did not die was in the year 1983. He is one of the select few to be awarded a super jet black belt sigma six rating, along with the dabbawallahs and Jesus Christ.
The long and short of it - I really am jobless.
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